Randy Hooper - October 12, 2014
You will probably want to read a recent report funded by Vancity Credit Union here in Vancouver, released today – also featured in today’s Vancouver Sun, read it online with video as well! The report suggests that fruit and vegetable prices on many commodities will increase a further 34% - over the 6% increase they’ve already noted because of the California drought. All of California is in a drought, but 64% is in “exceptional drought” status as of this week. However, all the growing areas are in severe or exceptional drought – the numbers are skewed because the Navajo, Sonora and Death Valley desert regions in California are included in the overall percentages, and they are obviously always in drought. This isn’t an organic story, it’s a produce story. You can run your own numbers, but organic has gone up even more than that – our average per case selling price is up nearly 10% over the past year – partially fuelled by a declining Canadian dollar. Of course, the report is rather California-centric, and has focused entirely on the drought, and especially on the Central Valley which is the hardest hit area. What you have to consider is that approx.